Quick answer: Use AI as your editable master, EPS or PDF for printers and sign shops, SVG for websites and developers, PNG for anything needing a transparent background, and JPG for quick everyday sharing. A complete logo package should include all six.
Vector vs Raster
Vector files (AI, EPS, SVG, PDF) are built from paths and scale to any size without losing quality. Raster files (PNG, JPG) are built from pixels and have a fixed size. You need both types for different jobs.
Each Format at a Glance
- AI — Adobe Illustrator master; keep it safe for future edits.
- EPS — universal vector accepted by most printers and promo-product companies.
- SVG — lightweight web vector; also used by cutting machines.
- PDF — easy to open and share; often preferred by printers.
- PNG — transparent background for websites, slides and email signatures.
- JPG — solid background; fine for documents and previews.
Which File Goes Where
- Business cards and brochures: PDF or EPS
- Signs, banners and vehicle wraps: EPS, AI or PDF
- Screen printing and embroidery: vector files
- Website: SVG, or PNG at twice display size
- Social media: square PNG of your icon
Don’t Forget Color Versions
Ask for full-color, one-color black, one-color white (reversed) and, ideally, horizontal, stacked and icon layouts.
Frequently Asked Questions
Which logo file is best for printing?
A vector file — EPS, AI or vector PDF.
Why does my logo have a white box around it?
It is probably a JPG or a PNG saved without transparency.
Can I open AI or EPS files without Illustrator?
You can often preview them in PDF viewers or free tools, but printers open them directly.
Work With a Long Beach Logo Designer
Only have a PNG or JPG of your logo? Get a full vector file package or request a free consultation — most clients receive original concepts the same day, with no upfront charge.