A Clothing Brand Logo Has to Work in the Real World
In apparel the logo often is the product — on the chest, the neck label, the hang tag and the shopping bag. Southern California apparel brands also live on stickers, skateboards and social feeds. Your logo has to look great printed large on a hoodie and stitched tiny on a sleeve, and it must be practical for screen printing and embroidery production.
Where Your Logo Will Appear
Chest and back prints
Woven neck labels and hang tags
Embroidered hats and sleeve hits
Stickers, patches and pins
Shopping bags and mailers
Online store and social profiles
DESIGN CONSIDERATIONS
What Makes a Strong Clothing Brand Logo
Designed for Production
Screen printing charges per color and embroidery loses fine detail, so we design with production in mind.
A Full Logo System
Most apparel brands need a wordmark, a monogram and a small icon for sleeves and tags.
Attitude Over Icons
In fashion, typography and attitude often matter more than a literal symbol.
RECENT WORK
Recent Logo Work From Our Studio
A selection of original logos designed for small businesses. Ask for industry-specific examples during your free consultation.
Apparel brands use wordmarks, monograms, badges and graphic marks. Streetwear favors bold custom lettering; surf and outdoor brands favor badges and wave or sun motifs; boutiques favor elegant serif type. We always provide one-color versions for printing and stitching.